Why Many Behavior Change Interventions Fail
Behavior change interventions frequently fail primarily due to poor user engagement. While psychological theories and behavior change techniques may demonstrate efficacy in controlled conditions and with committed participants, their effectiveness in the real world is undermined if users do not engage with them as intended. Behavior interventions frequently face challenges with people not starting the intervention or dropping out very […]
Implementation Science and Behavior Change
Implementation science is an innovative discipline dedicated to studying and informing the development and investigation of methods to promote the systematic uptake of research findings and other evidence-based practices into real-world contexts and routine practices. This field emerged to address the significant “implementation gap”, which refers to the considerable delay (often between fifteen and twenty […]
More Accomplishment, Less Behavior
We hear it uttered by change practitioners all the time: behavior must change before the organization will change. Most often, such utterances are ill-informed and superficial. Time is spent trying to identify usually “bad” behavior and lagging measures are used to track its eradication. Even when the focus is on the “good” behavior we seek, […]