Designing Interventions with the Behavior Change Wheel
The Behavior Change Wheel (BCW) is a comprehensive framework designed to move beyond intuitive, often ineffective, approaches to change intervention design. It was developed from a synthesis of 19 existing frameworks and provides a structured, theoretically informed method for understanding behavior and developing interventions. The framework centers on the Capability, Opportunity, Motivation – Behavior (COM-B) model and the Theoretical […]